FROM FARM TO FORK: RED MEAT VALUE CHAIN INNOVATIONS TO COMBAT MALNUTRITION IN INDONESIA

Abstrak

This study explores the potential of the red meat value chain in addressing malnutrition in Indonesia, where the "double burden" of malnutrition, encompassing undernutrition and obesity, remains a critical public health issue. Using the Nutrition-Sensitive Value Chain Analysis (NSVCA) framework, the study reviews the literature to evaluate barriers, opportunities, and interventions for enhancing red meat availability, affordability, and nutritional impact. Key findings reveal that inefficiencies in production, distribution, and market access limit the consumption of red meat despite its rich nutritional content, including iron, zinc, and vitamin B12. Additionally, socio-cultural perceptions and high costs further constrain demand. The analysis highlights the need for targeted interventions at each stage of the value chain, such as improving cold chain infrastructure, supporting smallholder farmers, and implementing educational campaigns to promote the benefits of red meat consumption. Recommendations include fostering stakeholder collaboration to streamline logistics, increasing public awareness of red meat's nutritional benefits, and integrating technology for more efficient production and distribution. These measures are crucial for addressing malnutrition sustainably while considering Indonesia’s unique socio-economic and geographic challenges. This study contributes actionable insights for policymakers and stakeholders, aiming to strengthen food security and improve public health outcomes in Indonesia.